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For over three decades, we’ve built our own boutique agencies, helped others launch theirs, and influenced the branding direction of real estate businesses across Australia.
WHY FLORNT® EXISTS
Built by people who have done it themselves, not consultants observing from the sidelines.
Most real estate agents are forced to choose between creative freedom and operational support, often sacrificing ownership, identity, or income in the process.
Flornt® exists to remove that compromise by helping agents build independent agencies that are beautiful, functional, profitable, and genuinely their own.
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Our vision
A real estate industry where independent agencies
A real estate industry where independent agencies
thrive with clarity, confidence, and complete
thrive with clarity, confidence, and complete
ownership of their brand, business, and future.
ownership of their brand, business, and future.
A real estate industry where independent agencies thrive with clarity, confidence, and complete ownership of their brand, business, and future.
BRAND STRATEGY
AGENCY LAUNCH
SYSTEMS & OPERATIONS
lOGO Design
Development
Digital expertises
lOGO Design
Development
Digital expertises
Our mission
To help experienced agents build independent agencies that are beautifully branded, operationally sound, and commercially strong, without sacrificing autonomy or income.
We do this by combining real-world experience, thoughtful design, and practical systems built for long-term independence.
Our team
The People Behind Flornt®
Flornt® is led by people who have built, operated, and grown real estate businesses, not just designed for them.
Peter Hutton
Co-founder & Brand Strategist - Three decades in real estate leadership, brand creation, and agency growth, shaping boutique businesses that compete confidently against major franchise groups.
Karen Hutton
Co-founder & Creative Director - A background in branding, copy, and creative direction, translating vision into refined, human-centred brands that resonate with agents, clients, and communities.
Anton Volkov
Senior Graphic Designer - A core member of the Flornt team, Anton has created over 800 pieces of brand and marketing collateral for the Hutton & Hutton design studio, now Flornt®, across more than a decade of close collaboration.
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Interested in joining the team?
Apply Possition
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Ready to build something you actually own? Book a call and let’s explore what independence could look like for you.
