WHY FLORNT® EXISTS

Built by people who have done it themselves, not consultants observing from the sidelines.

Most agents are told they get two choices. Go it alone with total freedom and no support, or join a group that hands you the systems and takes your independence as the price. Neither one is good enough.

Flornt® exists to kill that trade-off. We help you build an agency that's genuinely yours and properly built to run, so you're not picking between owning it and being able to operate it.

We know the trade-off is false because we've been on both sides of it. We built H & H from our dining table into three offices and $200M in annual sales. We made every brand decision and wrote every system ourselves. We also watched it come apart, and the lessons from that are in everything we build now.

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Our vision

We want a real estate industry where going

We want a real estate industry where going

independent doesn't mean going without.

independent doesn't mean going without.

Where an agent owns their name and their

Where an agent owns their name and their

business outright and still has it built

business outright and still has it built

properly. That's the whole reason we exist.

properly. That's the whole reason we exist.

We want a real estate industry where going independent doesn't mean going without. Where an agent owns their name and their business outright and still has it built properly. That's the whole reason we exist.

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BRAND STRATEGY
AGENCY LAUNCH
SYSTEMS & OPERATIONS
lOGO Design
Development
Digital expertises
lOGO Design
Development
Digital expertises
Our team

The People Behind Flornt®

Flornt® is led by people who have built, operated, and grown real estate businesses, not just designed for them.

Peter Hutton
Co-founder & Brand Strategist - Three decades in real estate leadership, brand creation, and agency growth, shaping boutique businesses that compete confidently against major franchise groups.
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Karen Hutton
Co-founder & Creative Director - A background in branding, copy, and creative direction, translating vision into refined, human-centred brands that resonate with agents, clients, and communities.
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Anton Volkov
Senior Graphic Designer - A core member of the Flornt team, Anton has created over 800 pieces of brand and marketing collateral for the Hutton & Hutton design studio, now Flornt®, across more than a decade of close collaboration.
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Elena Cruz
Web Build & Systems Coordinator - Supports Flornt’s website builds and digital systems, ensuring projects are delivered cleanly, consistently, and on schedule across design, content, and technical implementation.
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Interested in joining the team?
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We built ours. Let's build yours. Book a 15-minute Independence Call. No pitch, no obligation. Just an honest conversation about what it takes to build something that's completely yours.